Breakout Spotlight: Don’t Age Without a Strategy
What if I told you the biggest mistake women make in their 40s isn’t aging—it’s not having a plan for it?
We wouldn’t dream of launching a business without a strategy. Yet most of us head into midlife hoping symptoms will just fix themselves or brushing them off as “normal.” Fatigue. Weight gain. Brain fog. Sleepless nights.
Katie tried that approach—and paid for it in frustration and pain.
A little over a year ago, she was exhausted. Constant GI issues, relentless fatigue, back pain that wouldn’t quit. Doctor after doctor told her she was “fine”—even as her A1C crept into pre-diabetic range and her quality of life fell apart.
This is the wake-up call I want every woman to hear: you don’t have to settle. Aging is inevitable. Declining health is not.
When Katie joined my practice, we approached her health like a founder launching a business:
We gathered the data.
We built a strategy.
We executed with discipline and care.
We discovered hormone imbalances no one had ever tested for. Her bloodwork revealed why her energy was gone and why weight wouldn’t budge. Together, we designed a plan that went far beyond “eat less, move more,” because her body needed real solutions.
A year later? Katie is sixty pounds lighter. Her A1C is normal. She’s no longer pre-diabetic. Her GI symptoms are gone. She sleeps better. She has more energy than she’s felt in years.
But Katie will tell you the most important change wasn’t just physical. It was the mindset shift: from passive patient to CEO of her own health.
That’s what my session at the Women’s Leadership Conference is all about. It’s about seeing your 40s and beyond not as a slow decline, but as a growth phase—if you approach it strategically. Just like a startup founder doesn’t ignore data, you can’t ignore your body’s KPIs: hormones, insulin, inflammation markers, nutrient levels.
Most women don’t realize these “silent shifts” are happening until they hit a crisis point. By then, it can feel like a total pivot is needed to get back on track. But with the right data and plan, you can lead with intention and build your vitality for the long term.
Katie’s advice to other women? Be patient—it’s a journey worth taking. And don’t settle for dismissive answers. You deserve a provider who listens, who tests, who treats root causes, not just symptoms.
Because your health isn’t a luxury. It’s the foundation for everything you want to build—your family, your career, your legacy.
If you wouldn’t launch a business without a strategy, don’t go through midlife without one. You’re not too late. You’re right on time.
I’m looking forward to meeting you and sharing insights on how the Wisconsin Institute of Functional Medicine (WIFM) can help you too.
Meet the Author
Dr. Tracy Page, MD, MA | Women’s Leadership Conference Breakout Speaker
Dr. Tracy Page is the Founder & CEO of the Wisconsin Institute of Functional Medicine in Appleton, Wisconsin. She is triple board-certified, fellowship-trained, and brings over a decade of experience in functional medicine, medical weight loss, hormone therapy, and longevity care. Her mission is to empower women to take control of their health through personalized, root-cause care that supports lasting vitality.
This October, Dr. Page joins the Women’s Leadership Conference as a breakout speaker, sharing how women can navigate midlife with strategy, confidence, and energy. Register now to learn from her and other inspiring leaders: womensleadershipwi.com/register.